Discovered it totally by accident when passing by their Gloucester Road branch (almost opposite the tube entrance) and it made my day! Nice clean décor, simple menu with everything you need from a hamburger restaurant. Seriously good burgers served rare (if you like it this way) supposingly made daily from matured beef. Oreo cookies milkshake is must though you can shat one with a couple of friends if you count calories :-)However not sure if showing pictures of cows you are just eating is a good idea...
